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Lessons from History · 2013
தலைவா, 2013
Thalaivaa released worldwide on 9 August 2013 — everywhere except Tamil Nadu. Threats to theatres, a tagline that became controversial and a stalled release kept Vijay’s home state waiting until 20 August. Here is what happened, and what the law says about a certified film’s right to be screened.
Directed by A.L. Vijay and produced by Chandraprakash Jain, Thalaivaa starred Vijay as Vishwa, a dancer in Australia who is drawn into his father’s world in Mumbai and has to take responsibility for his people. Amala Paul and Sathyaraj co-starred; G.V. Prakash Kumar composed the music. Its promotional tagline was “Time to Lead”. See the full film page: Thalaivaa (2013).
The film was set for release on 9 August 2013. In the days before, several theatres in Chennai received anonymous threats warning them against screening it. Theatre owners, worried about the safety of audiences and staff, held back; advance bookings stopped.
On 9 August Thalaivaa opened overseas and in Kerala, Karnataka and Andhra Pradesh — but not in Tamil Nadu or Puducherry.
Media reports linked the trouble to the political climate of the time, and to the tagline “Time to Lead”, which some saw as a political message. Exactly why the release was held up was never officially explained, and the reasons remained disputed. The tagline was dropped from the film’s publicity before the Tamil Nadu release.
News reports said Vijay, director A.L. Vijay and the producer travelled to Kodanad hoping to meet the then Chief Minister, J. Jayalalithaa, to seek a way forward; the meeting did not take place. Vijay also released a video message appealing for help, voicing concern for the distributors, theatre owners and fans affected by the delay.
Unauthorised copies circulating online during the wait added to the losses.
Thalaivaa finally opened in Tamil Nadu on 20 August 2013 — eleven days late. Fans who had waited celebrated in theatres across the state. Abroad and in the neighbouring states the film had already done well.
Facts checked on 18 October 2026 against the sources above. Where sources differ on a number or a date, we say so. Spotted an error? Tell us.